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Aura serum bottle balanced on sculpted stone pedestals in warm light

Luxury Beauty / Brand Identity

Aura

Project overview

A luxury skincare identity carved from stone, shadow and restraint.

Client
Aura Skin
Category
Luxury Beauty
Discipline
Brand Identity
Year
2025
Services
Brand identityPackagingArt directionPhotography
Aura bottles arranged with smooth stones on a beige surface
Aura / 01

The idea

Aura makes six formulas and refuses to shout about any of them. We gave the brand a mineral palette, a single-weight wordmark and a photographic language of sculpted light, so every bottle feels quarried rather than manufactured.

Close-up of an Aura dropper bottle on a warm beige surface
Aura / 02
Quiet enough to hear the stone.
Aura skincare with dried flowers in soft beige light
Aura / 03
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